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Wisers AIDA Model Facilitates Business Decision-making in Digital Marketing Era
Nowadays, it is pivotal for enterprises to realize digital marketing transformation by finding out valuable commercial information from massive data and converting them into quantifiable ones. Many consumers’ behaviours are not decided by digital data, which have transformed their decision-making process. In view of this, WisersAnalytics is designed by integrating the traditional marketing theory with the company’s own artificial intelligence (AI) natural language semantic analysis technology to form the AIDA model. With a series of indicators such as brand recognition, popularity, reputation and purchasing behaviour, consumers’ purchase path could be easily quantifiable for enterprises.
2019-02-21 11:20:30 -
Data and Media Hack 2019 Held Successfully in HKBU with the Help of Wisers AI Technology
The Department of Journalism and the Department of Computer Science of Hong Kong Baptist University (HKBU) co-organised the Data and Media Hack 2019 (DMH 2019) in HKBU from 25 to 27 January 2019. About 100 students from 7 universities in Hong Kong took part in the competition that aimed to set the stage for innovation and exchanges between media and computer spheres, and encourage students to leverage artificial intelligence (AI) and media data to address social or commercial issues that matter to our future. During the intensive 48-hour competition, 14 contesting teams had to choose from one of the three topics, including (i) Health and Ageing Issues; (ii) Media, Culture, and Entertainment; and (iii) Leisure, Retail and Tourism, to initiate conceptual modelling, feasibility study, data analysis, programming, and presentation.
2019-02-12 11:20:30 -
慧科訊業(yè)：車企如何利用大數(shù)據(jù)助力數(shù)字化營(yíng)銷？
當(dāng)前，我國(guó)正處在加快汽車戰(zhàn)略性新興產(chǎn)業(yè)發(fā)展的關(guān)鍵時(shí)期，隨著新興技術(shù)不斷融入到汽車工業(yè)領(lǐng)域，用戶的個(gè)性化需求愈發(fā)強(qiáng)烈，愈發(fā)多樣化，汽車已不再是傳統(tǒng)產(chǎn)品的單一化市場(chǎng)，而向多元化方向發(fā)展。未來伴隨人們購(gòu)買與使用汽車的目的的變化，也將導(dǎo)致車企的數(shù)字化轉(zhuǎn)型。1月10日-11日，第五屆中國(guó)汽車產(chǎn)業(yè)信息化技術(shù)創(chuàng)新峰會(huì)在上海舉行，來自國(guó)內(nèi)外的政府機(jī)構(gòu)、汽車集團(tuán)、整車企業(yè)、零部件企業(yè)的總經(jīng)理、首席信息官、首席數(shù)字官、研發(fā)總監(jiān)、技術(shù)總監(jiān)、市場(chǎng)總監(jiān)、業(yè)務(wù)規(guī)劃總監(jiān)等齊聚一堂。共同探討汽車信息化發(fā)展現(xiàn)狀與未來趨勢(shì)，交流汽車數(shù)字化時(shí)代大數(shù)據(jù)、云計(jì)算、網(wǎng)絡(luò)安全、數(shù)字化轉(zhuǎn)型等先進(jìn)技術(shù)，促進(jìn)汽車行業(yè)的合作與交流，挖掘市場(chǎng)最佳解決方案與合作伙伴。慧科訊業(yè)總經(jīng)理AngelYoung受主辦方邀請(qǐng)，作為嘉賓參與會(huì)議，并進(jìn)行了題為《車企如何利用大數(shù)據(jù)助力數(shù)字化營(yíng)銷》的演講。演講主要闡述了慧科如何洞悉數(shù)字化營(yíng)銷發(fā)展趨勢(shì)，以大數(shù)據(jù)賦能，幫助車企把握數(shù)字化轉(zhuǎn)型帶來的營(yíng)銷機(jī)會(huì)。在演講中，AngelYoung?對(duì)大家關(guān)心的汽車市場(chǎng)所面臨的營(yíng)銷困境進(jìn)行了深入分析并提出了行之有效的解決辦法。受經(jīng)濟(jì)形勢(shì)、宏觀政策等因素的影響，2018年汽車銷量...
2019-01-16 11:20:30 -
Five Years After Implementation of Provisions on the Liability for the Repair, Replacement and Return of Household Automotive Products, WisersAnalytics Makes In-depth Analysis into Market Changes
WisersAnalytics and China Consumer Journal jointly released a report on how the 5-year implementation of the Provision on the Liability for the Repair, Replacement and Return of Household Automotive Products (the “Provision”) has affected consumers’ behaviors. Through collecting via backtracking data, the study aimed to understand the effectiveness and feedback of the Provisions, in a bid to shed light on related issues and development trends. After combing through massive data, the report made analysis and interpretation through thus gaining widespread recognition from the industry as well as capturing the attention of the majority of automobile consumers.
2019-01-10 11:20:16